UFC Strike is an officially licensed NFT platform by the UFC, powered by Dapper Labs (the company behind NBA Top Shot). It allows fans to collect, trade, and own officially licensed digital video highlights (NFTs) of iconic UFC moments. For UFC Strike, I worked on a new feature aimed at monetizing the platform by integrating collectibles with live UFC fights. The feature allows users to place bets on fighters and earn points that increase their chances of winning prizes, such as tickets or rare collectibles. I collaborated closely with the lead product manager to understand requirements and conducted user interviews. The process involved creating low- and high-fidelity designs, followed by Q&A testing. The feature also includes a social profile where users can interact with others, view their statistics, and track their collectibles, creating a more engaging and social experience for users.