GooseFX
2022- Ongoing
DeFi, Web3
is a DeFi platform on Solana offering a suite of financial products, including perpetual futures trading, liquidity pools, NFT trading, and yield farming. It aims to provide a comprehensive trading ecosystem by integrating multiple asset classes into one platform. At GooseFX, I served as the lead product designer, building multiple DeFi and Web3 products from the ground up. When I joined, there were no existing products, so we started by creating a design system, defining colors, and conducting extensive user research. Our first feature was a swap, followed by perpetual market trading, an NFT marketplace, and liquidity pools using automated market makers (AMMs) and constant product market makers (CLMs). I was involved in every aspect of the design process, including low- and high-fidelity designs, prototypes, Q&A testing, and even implementing the landing page using Webflow.
Deliverables:
- User research - User interviews - Design system - Web app lo-fi wireframes - Web app high-fidelity wireframes - Landing lo-fi wireframes - Landing implementation (Webflow)



